CASE STUDY · IBUSZ
A custom-built travel portal for one of Hungary's oldest travel companies: domestic and international trips, live pricing, online booking and payment.
The project
More than a century of travel – and now just a few clicks from search to booked trip.
A traditional travel agency, booking online
Founded in 1902, IBUSZ is one of Hungary's oldest and best-known travel brands. It still runs a nationwide network of travel agencies, offering domestic and international holidays, tours and last-minute deals.
But most holidays are decided on the sofa, in the evening, long after the agencies have closed. So everything on ibusz.hu is built for fast, confident booking: the search narrows results instantly, the price is calculated in one click, and booking and payment work just as well on a phone. The site is custom-built around the way IBUSZ sells – and we have been developing it together for years.
IBUSZ in numbers
1,902
founded
120+
years in travel
39
agencies across Hungary
The booking journey
Four steps from search to booked trip – on desktop and mobile.
Search
Destination, dates and number of travellers – domestic and international trips from a single search box, right on the homepage.
Results
Filter by board, transport and price, with discounted prices clearly highlighted.
Offer and dates
Departures, boarding points and a price calculated for the exact party. Quotes can be saved, downloaded as a PDF and shared.
Booking and payment
Traveller details, booking and online payment – all of it works on a phone. If a booking is still unpaid, the system sends an automatic reminder.
Everything a traveller needs
Beyond package holidays, last-minute deals, domestic trips, the agency network, gift vouchers, business clients and the blog each have their own clear, dedicated space.
Last minute →
Upcoming departures in one list, filterable by date, country, region and price.
Domestic trips →
A dedicated search for holidays in Hungary, with accommodation and featured offers.
Agency finder →
The nationwide agency network on a map, searchable by town or postcode.
Gift voucher shop →
Travel vouchers bought and paid for online, in a dedicated shop.
Corporate portal →
A separate space for business clients at corporate.ibusz.hu, with company login and tailored content.
Blog →
Travel articles, notices and tips, organised by category.
Under the hood
Automation and integrations that keep offers up to date and bookings secure.
Automatic sync
Trips, locations, images and prices arrive from the booking system on a schedule – no manual updates.
Tour operator integration
Partner tour operators' offers in the same search, with currency conversion and room search.
Saved quotes
Quotes can be saved, downloaded as a PDF, shared and reopened later.
Customer accounts
Favourites, recently viewed trips and past bookings in one place.
Payment reminders
Pending bookings trigger an automatic email, so no trip goes unpaid.
Secure login
Social login and two-step verification by email.
The IBUSZ story
More than 120 years of travel – from ticket offices to online booking.
The company is founded
The Idegenforgalmi és Utazási Vállalat Rt., the Tourism and Travel Company that became IBUSZ, holds its founding meeting in Budapest.
30 offices across Hungary
The company is behind Hungary's first tourism poster and its first travel magazine, Útitervek (“Travel Plans”).
Budapest's first sightseeing buses
IBUSZ launches the first sightseeing bus tours of Budapest.
First on the stock exchange
When the Budapest Stock Exchange reopens, IBUSZ is the first share to be listed.
In agencies and online
One of Hungary's leading travel companies. Alongside its agencies, ibusz.hu lets customers search, book and pay around the clock – developed by WEBAPIX.
Screenshots: ibusz.hu. Historical data: ibusz.hu/cegtortenet (in Hungarian).
WEBAPIX · CUSTOM DEVELOPMENT
Planning online booking for your website?
Search, quotes, payment and the back-office systems behind them – we help you think it through and build it.